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4 steps to taking your digital assets global: checklist

Although going global can be a long and sometimes complex process, it’s also an exciting and rewarding activity. Going global is definitely not a one time project, it has to be treated like any other part of the business – that is, a going concern.

To get you started, I’d like to share a simple 4 step process that has worked for us, so much so that we’ve been named as a Cool Company Finalist for Global Growth 3 years in a row.

1 Conduct initial research

A. How does the organisation stand in terms of its current global business efforts

B. Identify any key people or case studies related to past globalization efforts

C. How is content currently organised online and offline

D. Who are the key decision makers to get on board for globalization

E. What are your organisation’s C-level goals

F. Assess your organisation’s global language and translation capability and readiness

2 Build A Case

A. Find data and prepare metrics that prove your case for digital globalisation (eg. web)

B. Compare and research other organisations in your industry who have successfully deployed a globalisation strategy

C. Identify new opportunities that will arise from globalisation

D. Outline any increases in capability due to globalisation. These can be found in technology, talent and other organisational resources

E. Identify cost savings and advantages as a result of globalisation efforts

F. How can you align your strategy with your organisation’s C-level objectives

3 Develop a Strategy

A. Develop a globalisation strategy

B. Develop goals and objectives of what you would like to achieve

C. Develop a clear roadmap of how you will achieve web globalization

D. Build a globalisation team mixed with people that have strong brand, product and knowledge of your industry’s current global situation

E. Select and prepare digital content required for globalisation

4 Execute and Manage

A. Continually assess your globalisation position against your strategy and objectives and those of the organisation’s

B. Hold regular meetings with key staff and team involved to ensure everyone and the organisation is moving in the right direction

C. Go back to your initial research, case and global efforts for comparison and ideas for moving forward

D. Compare your organisation’s results against benchmarks and re-tune efforts if necessary


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